I just saw a commercial for the new LL Cool J collection at Sears.
The line is marketed at kids-juniors, and it is some neat stuff, but my inner Mom alarm is going off. Has no one at Sears ever seen his videos? He doesn't curse, or call women "ho's", and I respect that, but he's not exactly clean either. The majority of his videos do have sexual overtones, booty shaking dancers, and, of course, his trademark shirtless ripped abs.
LL seems to have led a pretty clean life, I hope he keeps that up. This line will certainly put his name on the minds of kids, and they will be watching to see how he acts.